Jaipur Shopping Festival (JSF)
A month-long Diwali shopping and entertainment festival, first held in 2012 and now run across Rajasthan, MP and Chhattisgarh.
Spread across a month-long festivity, JSF Shopping Festival is an annual event that sparks the celebration of Diwali. From bazaar associations to huge malls, every big and small shopping destination is immersed in the festival — shoppers get attractive discounts, offers and raffles, alongside music, dance, drama and live comedy.
JSF, a Patrika Group initiative, was first held in 2012 to unify the efforts of business associations, vyapar mandals, corporate houses and citizens around a single shopping-festival brand. Its success has made it an annual event that has since spread its wings to Rajasthan, Madhya Pradesh and Chhattisgarh.
Alongside JSF, Patrika Group runs a wider calendar of trade fairs and expos through the year — a Mega Trade Fair connecting sellers with consumers, a Diwali Carnival, an Auto Expo, an International Education & Career Fair (nine days, 175+ exhibitors, 8 lakh+ footfall), a Wedding Expo, a Property Expo, a National Book Fair (nine days, 9 lakh+ footfall) and a National Textile Expo.
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