Initiatives

Beyond the masthead

Campaigns, festivals and community initiatives that carry the Group’s purpose into public life.

Initiative

Patrika Foundation

The Group’s developmental-communication vertical, working on at-scale, collaborative solutions to the country’s hardest social problems.

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Initiative

Patrika Reader's Fest

Special content for readers through August 15, built around the Azadi Ke Amrit Mahotsav.

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Initiative

Patrika 40 Under 40

A power list tied to Patrika’s foundation day, recognising talent under 40 for their contribution to society.

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Initiative

Patrika Jan Prahari Abhiyan

A platform for the ‘Heroes of Change’, training a new generation of clean, inclusive, active-citizen leadership.

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Initiative

Amrit Yatra Sopaan

Marking 75 years of Patrika Group Editor-in-Chief Gulab Kothari’s life, with a ceremony in Jaipur attended by national leaders.

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Initiative

Patrika Jan Gan Man Yatra

Editor-in-Chief Gulab Kothari’s ground journey across Rajasthan, Madhya Pradesh and Chhattisgarh to hear from voters directly.

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Initiative

Patrika Igniters

Honouring Jaipur students who scored 70%+ in their 10th and 12th board exams, with a four-day programme of expert sessions.

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Initiative

PIE School Olympics

Rajasthan’s biggest school tournament — 200+ schools, 10,000+ players, run with Patrika in Education and the state sports council.

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Initiative

Jaipur Shopping Festival (JSF)

A month-long Diwali shopping and entertainment festival, first held in 2012 and now run across Rajasthan, MP and Chhattisgarh.

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Partnerships

Bring your brand to a Patrika initiative